A deep clean for healthier gums.

Crest Gum Detoxify Toothpaste has an activated foam formula that penetrates hard to reach places to neutralize harmful plaque bacteria around the gum line for clinically proven healthier gums.

It is also formulated to cool gums during and after brushing for a refreshing clean. Because if you're not taking care of your gums, you're not really taking care of your mouth.

Helps clean around the gum line

• Activated foaming action helps penetrate hard-to-reach areas for a more thorough clean.

Foam targets hidden plaque bacteria

• Neutralizes the harmful plaque bacteria around the gum line, helping treat and prevent gingivitis.

Gently cools gums

• Cooling sensation during and after brushing leaves you with a fresh and cool feeling.